The New Social Movement Of Our Times

The word Philanthropy in recent times has been getting some much needed front page headline exposure, through former Dale Carnegie graduate Warren E Buffet and billionaire friend Bill Gates. They have been able to get forty of the richest people in the US, including themselves to pledge at least half their fortunes to charities of their choice as part of a philanthropic campaign called 'The Giving Pledge Campaign' ( www.givingpledge.org ). The pair are also hoping to expand the concept to some of the wealthiest people around the world to follow the example of those affiliated to The Giving Pledge Campaign.

If we start to look at the numbers we find that the combined fortunes of Gates and Buffet alone comes to an estimated $100 billion fortune, therefore charities are likely to see some unprecedented amounts of money being distributed to them. With that said it is interesting to note the results of one of the largest studies of wealth distribution completed in 2006 that 1% of adults in the world own 40% of the planets wealth. Therefore the success of this campaign could have a real lasting impact on bridging the divide between the ultra rich and poor around the world.

But with that in mind, the reason behind me writing today about the subject of philanthropy stems from researching the original meaning of the word which dates back to Ancient Greek times, 2500 years ago. Philanthropy itself is a combination of two words: philos, meaning 'loving' in the sense of benefitting and caring for and nourishing and anthropos meaning 'human being' in the sense of 'humankind', 'humanity' or 'human-ness'.

This original meaning of the word really resonates with one of the Dale Carnegie principles in effective communication and human relations: Become genuinely interested in other people.

Stop thinking about yourself and what you need, take a minute to think about the people closest to you, be it your family, friends, your work colleagues or that man on the street that you walk past everyday; see how you can help them. By doing this you will be surprised what a positive impact you can have in that person's life. So lets create our own campaign of caring today and look to help others.

Mark de Stadler
Sales Consultant

www.London.dalecarnegie.com