Create change and see what happens

With The Apprentice returning to our screens next week it’s timely that I should discuss an entrepreneur in this blog post. One who had an idea for a product and who followed it through with grit, determination, initiative, passion and trying something different. Here’s some things I learned which I wanted to share.....

Sara Blakely came up with an idea of creating underwear which makes you look thinner and solves the VPL which so many women try to avoid. Spanx was born. And now at the age of 41 she is a self made billionaire (1 billion USD, £638 million). I have no idea whether she was in it for the money or if she wanted to create something she was passionate about, but however you measure her success, she is in no doubt successful. So just how did she do it?

Her past jobs certainly helped her. She worked at Disney as a meeter-and-greeter which no doubt gave her a background in Customer Service (as Disney are renowned for excellent customer service). She then worked as a door-to-door salesperson and was used to hearing ‘No’s’ and having knockbacks.....no doubt with the odd door slammed in her face. She also was a stand up comic in her spare time which meant she had no problems presenting to crowds, some of whom I can imagine could be a tad difficult.

She was passionate about her product and invested her life savings to make it happen. And in order to get her product noticed she really had to fall back on to her previous sales role.

Sara also had initiative and in her 10 min slot with a potential buyer she took her to the ladies to show her a before and after demonstration of her product rather than spend the whole precious ten minutes explaining to the buyer why she should stock her product. There certainly wasn’t a confidence issue there. But her big break came six months after that meeting whereby she sent a sample to Oprah Winfrey who was so impressed with her product that she added it to her Favourite Things Show. What better free advertising/PR can you get than an endorsement from a world renowned celebrity on a show which is seen on a global scale? Needless to say Sara never looked back after that.

As a result of her success, she set up the Sara Blakely Foundation to help women through education and entrepreneurial training which also funds scholarships in South Africa, as well as donating $1 million to Oprah Winfrey’s Leadership Academy.....therefore giving back to the community.

Some of us will have an idea which we want to pursue and some of us won’t. Some of us will have most of the tools we need to pursue that goal and some of us won’t. If you would like to know how to present to groups, or build up your confidence, then by all means drop us a line. We are friendly, helpful and above all, really listen to what you require. And we would love to help you achieve your dreams.

I will leave you with a quote from Sara Blakely which I think sums up her success:

‘Now I give speeches and I always ask: If no one showed you how to do your job, how would you be doing it? Take a moment and ask that question. Often your way is better. Maybe it’s a fresh new approach. If you are doing something the way that everyone is doing it, you are not really creating change by doing it that way.’

Helen