The few who do are the envy of the many who only watch

What a week in the world of football. As a Manchester United fan and like many of the Red Devils, I was shell shocked by the revelations made by the club regarding the imminent departure of Wayne Rooney. There have been many stories plastered in the papers, uploaded on to websites as well as the extensive coverage on television and radio whilst this saga unfolds.

However, I would like to shift focus altogether on to Sir Alex Ferguson. Arguably the greatest manager in English football history. I believe he has achieved his success not only because of his managerial and coaching ability but also through the use of key principles.

Many players have left United in the past, such as Cristiano Ronaldo, David Beckham and countless others and not once in all of Sir Alex's reign has he criticized, condemned or complained. Even when the Glazers took over the club and placed a huge debt over its head, he simply got on with his job. Sir Alex has also developed raw potential into world class talent and achieved this through honest and sincere appreciation of his players. Many of his players have talked of his continual support and how they see him as a father figure. He has the ability to create a winning team, but more importantly has been able to keep them hungry for more by arousing an eager want for success within his team. He always makes other people (namely his players) feel important.

With Rooney, Sir Alex has shared that he is a special player and the door is always open to him. Rooney has since closed the door and thankfully for United fans he will stay at the Theatre of Dreams after agreeing a new contract with the club.

These are just some of the fundamentals Sir Alex has applied in order to become and then remain successful. These principles are inherent in highly successful people. Just take a moment and think about what has been achieved by Richard Branson and Warren Buffet. Now, consider other high achievers you know; friends, a teacher, colleagues or your local businessmen and women, who have gained phenomenal success and you will see they also apply these simple and effective principles. These qualities are not reserved for the gifted few. Anyone can gain the same success, by applying the proven techniques described by Dale Carnegie in his book How to Win Friends and Influence People.

If you aspire to the successes of people such as Warren Buffet then follow his lead and enrol on the Effective Communications and Human Relations programme which is based on the aforementioned book.

Not convinced?

Then come along to the free preview of the programme on November 4th and see for yourself. Click here to register

Amar Garcha
Sales Consultant

www.London.dalecarnegie.com