Cold Calling. What is it happening?

It’s funny…

Sales people blame prospects because they don’t give them enough attention.
Sales people blame sales people cold calling.
Sales people would like to sell more but they don’t want to talk to a new prospect by cold calling.

Receptionist don’t like cold calling.
Executives don’t like cold calling.
Executives blame sales people because they don’t make enough calls!

I think I made my point here. The question then is, Why?

Why would Sales people like to make more cold calls?
Why don’t Executives know how to make cold calls?
Why don’t Telesales trainers like to make cold calls?

AND THE ANSWER IS…

We need to bring Curiosity in a second through a Cold Call, but this is not an easy task because each person is different and each person can be impulse by different motivations.

The more impulsive we can be in the shortest period of time, the more present our prospect will be. Being in the present and grabbing people’s attention is the way to engage them.

To find out more, come along to our “Effective Communications & Human Relations “preview on 16th November at 6.00pm at the Sheraton Park Lane Hotel.

Jose Bort
Performance Consultant