You're Fired!

At least one contestant on The Apprentice hears these words each week as over 7 million of us view in to watch the challenges and triumphs they endure.

Last week the teams were split into boys verses girls and were given a list of ten items, a budget and a day to hunt them all down for the best price.

Those of us who love watching human behaviour will have noticed that the boys more or less hit the streets straight away with their Project Managers words of ‘offer them at least 70% less than what they want’ ringing in their ears, whilst the girls sat down with the telephone directories and located the majority of the items before hitting the streets some two hours later.

The outcome was that the boys managed to buy 7/10 items and the girls located and bought all 10. However, even with the hefty fines the boys were given for not getting everything on the list, they still won! Why? Because they negotiated better and some may say harder than the girls!

Negotiation is the most important part of the sales role and can be the hardest, and here are four tips to help you with that process:

There should be three stages of every negotiation.
Learning the other person’s goals and establishing what you want will direct the flow of the discussion. Gather information on the other person and his or her needs by doing your homework. The goal should be to reach a compromise. And both parties should leave the negotiation satisfied.

Work with, not against, others in determining neutrally beneficial solutions.
Try to create a win-win situation. Your customer should feel good about the transaction and you should walk away happy about your sale. Never attempt an offer too quickly; you don’t want to think you could have done better twenty minutes later, nor would you want to leave anything out.

Finalize all agreements.
Don’t depend on working out all the details later. Time pressures cause us to be vulnerable to compromise and human errors as well as the customer backing out later claiming certain points were not discussed. Offer to write up the agreement, if possible. There are always small points that are unclear. When you write the agreement, you define those points.

Follow through.
Do what you said you would do and do it when you said you would do it. Make sure the customer follows through on their end of the agreement.

If you would like further tips then why not come along to our free Sales Advantage session on 6th January. A perfect time to kick start your New Year.

Helen Mills
Financial Controller
http://www.london.dalecarnegie.com/